Similarly, pyjamas followed suit. Fashion pioneers and courageous feminist Coco Chanel started wearing men’s silk (or velvet) pyjamas on the streets in the 1930s and the fashion set has never looked back. Initially sported by women in casual occasions in lieu of beachwear for example, the eccentric ostentation of déshabillé became a nonconformist statement for the fashion forward nobility and artistic classes. Personages of the cult standing of Zelda Fitzgerald, Marlene Dietrich, the Marchesa Luisa Casati, Isadora Duncan and even men like Salvador Dalì and Garcia Lorca had no qualms professing their love for the comfortable style statement of the silk pyjama.
From the pioneers to the runways, pyjamas have cyclically come back into fashion, and one of the fashion houses most attached to the concept are Dolce&Gabbana. Masters of subverting the use of certain items of clothing from underwear to outerwear, think the corset, the men’s tank top, the bra strap and even knickers, Dolce&Gabbana has been experimenting with the pyjama as a stile statement from its earliest catwalks.
In the 1989-1990 collection, the same year when Dolce&Gabbana began owning the Italian creativity which launched their names into the stratosphere of fashion, as well as corsets, and Neorealist inspired 1940s looks, the collection presented two embryonic printed silk pyjama inspired looks which would pave the way for a long lasting relationship.