“We opened our first boutique in Via Montenapoleone: a dream that wasn’t in our initial plans, but it’s a challenge for us, an honour and a responsibility. We saw the store when empty, and we fell in love instantly… we wanted a new boutique, different, strong, but recognizable. The idea was to explore our DNA with a technological approach with true creative freedom…”
Domenico Dolce and Stefano Gabbana
It is this creative freedom which ushers in a new era in luxury retail, spearheaded by Dolce&Gabbana. The Via Montenapoleone boutique is not only the crowning glory of the 30 something brand’s retail spaces in their home in Milan on the most exclusive street in the capital of Italian fashion, it is also the cornerstone (literally) of a new concept in luxury retail.