Experimenting with different textures and designs is a sartorial right of passage and Dolce&Gabbana have mirrored this passage onto their boutiques. By keeping the essence of the brand and mixing it with different inspirations, the stores in Aoyama, Montenapoleone, Porto Cervo, Capri and Saint Barthélemy embody the confluence between the aesthetics of the two designers and the local culture, effectively starting a new passage that phases out the idea of the concept store.
These boutiques are intended as places where emotion, dialog, diversity and cultural exchange come together in spaces that are stages, not shops, where experience and storytelling are the protagonists. Domenico Dolce and Stefano Gabbana’s idea is to take customers on a Grand Tour, embarking on a journey where aesthetics and brand values are combined with unique features, and elements of excellence of each city.
So who was chosen to enter in this journey? What made their architectural style and company culture appeal to Domenico Dolce and Stefano Gabbana?
During the Salone del Mobile in Milan (4-9 April 2017) the architects- protagonists of this new age of retail and students from Istituto Europeo di Design (IED)- the minds of future architectural projects were invited in Palazzo Labus of Corso Venezia to meet and ask questions on the future of these projects that will make Dolce&Gabbana stores one of a kind.