Main stages
1985 October
First rise of the trademark Dolce & Gabbana on the occasion of the fashion show at the Milano Collezioni - New Talents.
1986 March
First self-produced collection and first fashion show "real women".
1987 March
First knitwear Women's collection.
1987 agosto
Inaugurazione del nuovo show-room in Via Santa Cecilia 7, Milano.
1988 October
Ready-to-wear production agreement with Dolce Saverio, the clothing firm owned by Domenico Dolce's family based in Legnano, near Milan.
1989 April
First women's fashion show in Tokyo.
1989 July
First lingerie and beachwear collections.
1990 January
First men's collection.
1990 April
First Men’s/Women’s fashion show in New York.
1990 October
Trade agreement with the Genny group of Ancona as fashion-consultants for the line Complice (ends in 1994)
1990 November
Opening of the showroom in New York, 532 Broadway.
1991 September
Accessories: first licensed Women's scarf collection.
1992 January
First licensed collection of Men's ties.
1992 July
First licensed Men's beachwear collection.
1992 October
Bride collection (ends in 1998)
1992 October
First Women's perfume produced and distributed by Euroitalia "Dolce & Gabbana Parfum".
1993 January
First licensed collection of Men's underwear.
1993 May
Opening of a new showroom for the Men’s and Women’s Sales Department in P.zza Umanitaria, 2 Milano (starting May 2002 in Via Goldoni, 10). Now, the showroom hosts the Press Office and the Commercial section of the D&G line.
1993 September
Dolce & Gabbana exclusively designs 1500 costumes for Madonna’s 1993 World Tour ‘The Girlie Show’.
1994 January
New collection "D&G Dolce & Gabbana," a young line, produced and distributed throughout the world by Ittierre of Isernia. Presentation of the first Men's collection.
1994 February
Opening of the Dolce & Gabbana flagship store in Milan, Via della Spiga, 2.
1994 March
Presentation of the first Women's collection" D&G Dolce & Gabbana"
1994 June
Dolce & Gabbana Home Collection (beginning in 1999, the production is limited to unique pieces for the Dolce & Gabbana premises).
1994 November
Men's perfume "Dolce & Gabbana Pour Homme," is produced and distributed by Euroitalia.
1995 January
Opening of the D&G shop in C.so Venezia 7, Milan: clothes, jeans, accessories for men and women.
1995 September
Opening of the new design studio and showroom in Via San Damiano 7, Milan.
1995 December
Licensing agreement with Marcolin for the launch of the Dolce & Gabbana men’s and women’s eyewear and sunglass collection (until January 2006).
1996 March
With the occasion of the tenth anniversary, the book "Ten Years of Dolce & Gabbana"", is published, a collection of the most significant advertising and editorial images. Italian edition Leonardo Arte; English edition Abbeville Press; German edition Schirmer/Mosel Verlag
1996 April
Distribution agreement with the Japanese group Misaki Shoji for the Dolce & Gabbana and D&G lines in Japan and for the opening of shops (until 2002).
1996 June
Launch of the single CD entitled "D&G Music"
1996 November
Staging of the first fashion show in New York for the young line D&G, S/S 97 collection.
1997 April
Inauguration of the new Dolce Saverio S.r.l. factory, located in Legnano in Via XX Settembre 123 (now Dolce & Gabbana Industria S. p. A.) which produces the Dolce & Gabbana women's and men's prêt-à-porter lines. The project was designed by the architect Gian Maria Torno over a surface area of 120.000 sq. m. The factory uses the most advanced information technology production systems.
1997 June
Launch of the single CD entitled "D&G More More More"
1997 September
Opening of the Dolce & Gabbana boutique in New York, 825 Madison Avenue
1997 September
Opening of the D&G boutique in New York, 434 West Broadway Soho
1997 November
Launch of the new fragrances for women and men "By Dolce & Gabbana".
1997 December
Publication of thebook "Dolce & Gabbana Wildness", a collection of the most significant editorial images, based on the animal print motif
1998 March
Opening of the new showroom in New York at 660 Madison Avenue.
1998 May
Launch of the D&G Eyewear collection.
1998 November
The famous French publishing house Assouline includes Dolce & Gabbana in the successful collectors’ series ‘Mémoire de la Mode’, dedicated to the history and the story of fashion. French edition: Assouline; Italian edition: Octavo; American edition: Universe Publishing (Rizzoli International Publications Inc.); English edition: Thames & Hudson; German edition: Schirmer/Mosel, Portuguese edition: Cosac & Naify.
1999 February
Launch of two D&G perfumes, D&G Feminine and D&G Masculine.
1999 May
Dolce & Gabbana acquires industrial holdings carrying out a strategy of vertical industrial organisation and takes over 51% of Dolce Saverio S.r.l. (now called Dolce & Gabbana Industria S.r.l.) as well as 100% of DGS, the company responsible for the distribution to privately managed sales points.
1999 May
Acquisition of 5% of Marcolin S.r.l., Dolce & Gabbana’s licensee in the eyewear sector (sold in April 2005).
1999 June
Dolce & Gabbana exclusively designs clothes and accessories for Whitney Houston’s World tour 1999.
1999 September
Opening of the first Dolce & Gabbana men’s boutique, in via della Spiga 26, Milan.
2000 February
Launch of the D&G TIME watch collection, produced and distributed by Binda International.
2000 February
Official Web Site featuring images and information about the ‘Dolce & Gabbana World’: www.dolcegabbana.it.
2000 March
Starting from the Fall/Winter 2000/2001 season, Dolce & Gabbana takes over the production and distribution of the lines previously licensed: knitwear, underwear, swim and beachwear as well as scarves and ties.
2000 March
Launch of a new line D&G UNDERWEAR for men and women (starting from the Fall/Winter 2000/2001 season).
2000 June
Opening of a new factory Dolce & Gabbana Industria S.r.l. near Florence, Loc. Santa Maria Maddalena 49, Incisa in Val d’Arno, for the production of small leather goods and shoes.
2000 November
Dolce & Gabbbana and Madonna are once again together for a successful event. To celebrate Madonna's latest album, "Music," the designers have created not only her wardrobe, but also a total environment, transforming New York's legendary Roseland Ballroom and London’s Brixton Academy into a cyber ranch.
2001 January
Launch of the children’s collection D&G Dolce & Gabbana Junior (clothes and shoes for children, boys and girls), produced and distributed by Dolce & Gabbana Industria starting with the F/W 2001-02 season.
2001 May
Launch of the new women’s fragrance, Dolce & Gabbana Light Blue.
2001 May
Dolce & Gabbana sponsors a charity fashion show/event in Los Angeles at Steven Spielberg’s home to benefit Children’s Action Network.
2002 March
Re-opening of the newly refurbished Dolce & Gabbana boutique in New York, 825 Madison Avenue, which follows the new store concept elaborated in collaboration with the architect David Chipperfield.
2002 April
Dolce & Gabbana exclusively designs clothes and accessories for Kylie Minogue’s 2002 European tour “Fever”.
2002 May
Presentation of the new Tokyo showroom and the new company Dolce & Gabbana Japan K.K., established on August 3rd 2001. The Nippon division of Dolce & Gabbana S.r.l., will distribute the Dolce & Gabbana and D&G lines to all the self-owned boutiques and shop in shops.
2002 May
Opening of the new showroom for commercial and licensing department and press/advertising offices, Via Goldoni, 10 Milan. The building has seven floors on a total surface area of approximately 10.000 square meters and is characterized by purity of forms and linearity of volumes, transparency and attention paid to the use of the materials which ranges from basaltina stone to teak wood to baroque furniture, Sicilian ceramics and Mediterranean plants. The building becomes fully operative in 2003
2003 January
Opening of a new boutique in Milan Corso Venezia 15 entirely dedicated to men. On the three floors of a historic Milanese palazzo, a new transversal shopping concept, which besides the complete choice of the Dolce & Gabbana men’s collections, offers a grooming space for men and women, a traditional Sicilian barber’s shop and a ‘Martini Bar.’
2003 September
New women’s fragrance Sicily Dolce & Gabbana. Italian actress Monica Bellucci is the face of both the print advertising campaign and the commercial directed by Giuseppe Tornatore: soundtrack by Ennio Morricone.
2003 October
Launch of HOLLYWOOD, a book conceived in honor of Hollywood and the stars that have worn Dolce & Gabbana designs over the past decade. Published by Assouline, HOLLYWOOD features over a hundred astonishing portraits of the most compelling cinematic celebrities of our time
2004 January
Launch of the book “Calcio”, Domenico Dolce’s and Stefano Gabbana’s personal tribute to soccer players, seen as the new icons of contemporary masculine style. 44 players, 3 teams and 2 coaches, all dressed in Dolce & Gabbana, are shot in black and white by Mariano Vivanco. All proceeds of the sales of the book will be donated to four different charities
2004 March
Opening of the first Dolce&Gabbana boutique in Spain: 700 square metres in Madrid, Calle Ortega y Gasset, on two floors, carrying men’s, ladies’ and accessories lines.
2004 May
D&G joins Citroën, to create a limited edition of C3 and C3 Pluriel for a selective audience. Cars are available in a special and limited edition, in black onyx and silver, and are embellished with precious details that give them an unique appeal, for example, Swarovski D&G Logos, D&G-branded hub-cap, chromium-plated bumpers and profiles, interiors in silver leather and a D&G Swarovski logo on the gear’s knob. This project is meant for the Italian market only.
2004 June
Opening of the new Dolce&Gabbana ladies’ flagship store, in Via della Spiga 26, Milan. Two entrances and two spaces, for a total of one thousand square metres covered in basaltine, with black glass surfaces, mirrors, chromed chains, baroque details, Murano-glass chandeliers, are spectacularly linked by two escalators moving under shiny mega screens. Small Mediterranean gardens, a lounge and a VIP room with leopard-printed walls convey a sense of unique luxury, which is the real essence of the Docle&Gabbana style.
2005 April
Dolce & Gabbana's second Parisian boutique is opened on Rue du Faubourg St. Honoré. The entire ground floor of two historical buildings has been refurbished to house the new Dolce & Gabbana shop that, like the boutiques inaugurated in Milan and Los Angeles, is devoted entirely to mens collections.
March 2006
New Advertising Campagn for the Dolce & Gabbana Underwear line, shot by Mariano Vivanco and featuring the football players Fabio Cannavaro, Gennaro Gattuso, Gianluca Zambrotta, Andrea Pirlo and Manuele Blasi.
April 2006
At the 2006 Salone del Mobile in Milan, the space Metropol Dolce & Gabbana hosts the exclusive exhibition “Blo - Glo” by Ron Arad, presenting the latest works created by the London-based designer.
April 2006
Launch of the new book “Milan Dolce & Gabbana”, with 140 exclusive photos by Mariano Vivanco. The book is published by Electa, and is distributed in all the Dolce & Gabbana boutiques as well as in selected bookstores around the world. The sale and distribution of two types of products is foreseen: the luxury edition, meant for shops and bookstores, and the newsstand edition, which is sold in Italian newsstands attached to some Modadori magazines.
2006 aprile
Pubblicazione del libro “Fashion Album”, un omaggio ai grandi fotografi che hanno interpretato lo stile Dolce & Gabbana e che hanno contribuito a creare l’immaginario di un’epoca: Patrick Demarchelier, Steven Klein, Peter Lindbergh, Craig McDean, Steven Meisel, Helmut Newton, Paolo Roversi, Mario Sorrenti, Juergen Teller, Mario Testino, Michael Thompson, Inez van Lamsweerde & Vinoodh Matadin, Ellen von Unwerth. Il volume conta più di quattrocento pagine, è pubblicato da Skira ed è realizzato in un grande ed esclusivo formato. Parte dei proventi del progetto sono devoluti a Child Priority.
May 2006
For the 2006 Football World Cup in Germany, Dolce & Gabbana creates the formal uniforms for the Italian Football team on an exclusive basis
July 2006
Opening of the new D&G headquarters in Via Broggi 23, Milan. This four-floors building spreads on 5000 square meters surface, which strongly symbolizes the image of D&G. The result is a project of high modernity in which the clarity and linearity of forms gain even more strength and personality due to the precious materials employed such as Namibia white stone, transparent glass and raw sheet steel.
September 2006
Opening of the first Dolce & Gabbana Boutique in Shanghai, in a historical palace on Bund; the boutique includes also a Dolce & Gabbana Bar, the first “Designer Bar” of the city, designed and realized like the original Dolce & Gabbana Martini Bar in Milan.
September 2006
Launch of “The One”, the new Dolce & Gabbana perfume for women, an oriental flower fragrance created for a unique and special woman, for a real diva. Muse of the fragrance is the top model Gisele Bundchen, star of the advertising campaign signed by Jean-Baptiste Mondino.
October 2006
Opening of Dolce & Gabbana GOLD Restaurant in Milan. With a total surface area of 1500 sq. m on more levels, GOLD is made of 4 separated but interconnected areas: Cafè, Cocktail Bar, Bistrot and an exclusive Restaurant. The materials used (mirror, pink marbles, high-gloss steel, oak parquet, brass) ensure a wonderful chromatic effect played around gold tones; the architectural project is by Ferruccio Laviani and Gianmaria Torno.
December 2006
Dolce & Gabbana presents “Animalier”, a new line of leopard-print accessories. The constant of this extensive collection, that comprises 21 bags in different shapes and sizes, small leather goods, vanity cases, double face belts, hats, flats and alice bands, is the matching of leopard print fabric, such a constant in the history of the brand that has become one of its main symbols and leather, in white and tobacco variants.
December 2006
Dolce & Gabbana and Penelope Cruz join forces to donate four stunning gowns, worn by Ms. Cruz on the red carpets of some of her most glamorous worldwide premieres and events, to benefit The Art of Elysium. The dresses (auctioned at www.charityfolks.com) made their debut at a chic, private party at the Chateau Marmont in Los Angeles, on December 13th 2006, at the presence of Amber Valletta, Christian Slater, Dustin Hoffman, Dylan McDermott & Shiva Rose, Eva Longoria, Gael Garcia Bernal, Ginnifer Goodwin, Giovanni Ribisi, Josh Holloway, Justin Chambers, Kirsten Dunst, Kirsty Hume & Donovan Leitch, Lindsay Lohan, Molly Sims, Orlando Bloom, Ridley Scott, Salma Hayek, Sharon Stone among others. The gowns have been on display from December 14th 2006 through January 4th 2007 at the Dolce & Gabbana boutique on Rodeo Drive in Beverly Hills.
2004 September
Store opening at Via della Spiga n. 2, 500 square meters dedicated entirely to accessories. Shoes, handbags, small leather goods, scarves, belts, sunglasses and bijoux, in an elegant and modern space, characterized by black glass and baroque chandeliers. The special pieces, particularly precious, are displayed in the exclusive Luxury room.
2004 September
Bi-annual agreement with the A.C. Milan soccer team for the creation of the team’s uniforms. The three uniforms (a summer one, a winter one and a casual one) are presented in January 2005 in the prestigious catalogue “A.C. Milan dressed by Dolce & Gabbana,” a selection of photos by Mariano Vivanco portraying A.C. Milan soccer players and managers in Dolce & Gabbana.
2004 October
Launch of the book Music Dolce & Gabbana, the designers’ personal tribute to music. Published by Assouline, the book features 150 wonderful portraits of some of the most influential music icons of our time, including Jennifer Lopez, Madonna, Beyoncé, Alicia Keys, Kylie Minogue, Lenny Kravitz and Mary J. Blige. The book was launched with a party in Milan on October 1st, at the Dolce &Gabbana Ladies' shop (Via della Spiga 26). Together for the first time in Italy, three generations of Presleys (Priscilla, Lisa Marie and Riley Keough) join the designers in celebrating the launch of the book.
2004 October
Agreement between Dolce & Gabbana and Luxottica for the creation, production and distribution of the Dolce & Gabbana and D&G Eyewear collections. The agreement will become effective as of January 1st 2006.
2005 January
Dolce & Gabbana S.r.l. is the first Italian fashion Company to obtain the license to operate in the People’s Republic of China without a local partner; at the beginning of 2005 Dolce & Gabbana Hangzhou Ltd. is established, the first Chinese affiliate company of the Group, controlled 100% by Dolce & Gabbana S.r.l.
2005 April
The first Dolce & Gabbana flagship store in the People’s Republic of China is opened in Hangzhou, a beautiful city on the Xihu lake, close to Shanghai. In an extraordinary pre-eminent position at the new luxury venue “Eurostreet,” a space of 700 square metres will feature the Dolce & Gabbana women’s, men’s and accessories collections, occupying an entire three-storey building. The third floor hosts an elegant VIP area, where the most unique and precious items from the collections will be showcased.
2005 September
The new multi-functional space for Dolce & Gabbana’s fashion shows and exhibitions is opened in Milan, in viale Piave 24: the ex-cinema Metropol, a historical Milanese cinema built in the late Forties where Maria Callas recorded a memorable “Norma” in 1954, has in fact been completely renovated in all its splendour, fully respecting the original structure. The Metropol is inaugurated with the Dolce & Gabbana women’s SS 2006 fashion show on September 29th 2005.
2005 September
To celebrate the twentieth anniversary of the Brand, Domenico Dolce and Stefano Gabbana throw a fabulous party in Milan for over 2.000 selected invitees. The Designers welcome long-time friends and special invitees to the memorable party, among them many international VIPs and celebrities. The night also includes a special performance by Donna Summer.
2005 October
The book 20 Years Dolce & Gabbana is launched. The volume, published by Five Continents in three languages (Italian, English and French), is chronologically ordered from the earliest collections to today, with the generous iconographic support of more than 1.000 photos including ad campaigns, editorials, fashion shows and backstage photos, sketches and models, organized under the art direction of Fabien Baron and Joseph Logan. Revenues of the book will be donated to the charity “Save the Children.”
2005 October
Domenico Dolce and Stefano Gabbana visit Moscow for the first time; the visit, organized in collaboration with Russian Condé Nast and with the long-time commercial partner Mercury, is celebrated with a press conference held in the new Dolce & Gabbana shop in the Barvikha Luxury Village. An exclusive party for 500 people, organized at the club “Billionaire,” saw the presence of the Designers with the most important Editors-in-Chief and VIP Clients of the Moscovite scene.
2005 December
Dolce & Gabbana Group announces to have entered into a multi-year license agreement with P&G Prestige Products, a business unit of Procter & Gamble, for the production and distribution of Dolce & Gabbana and D&G Dolce & Gabbana Women’s and Men’s fragrances. Field activity will start on July 1st, 2006
May 2006
Starting from Spring/Summer 2007 Dolce & Gabbana takes over the production and distribution of D&G Dolce & Gabbana, which was licensed to Ittierre Spa from 1994 up until the AW 0607 season. The production of D&G Dolce & Gabbana is now managed by Dolce & Gabbana Industria, with two main production factories located in Legnano (for apparel) and in Incisa Valdarno (for accessories and leather goods).
June 2006
Motorola, Inc. and Dolce & Gabbana unveil the new MOTORAZR V3i Dolce & Gabbana. Following the huge success of the Limited Edition MOTORAZR V3i by Dolce & Gabbana, presented for Christmas 2005, the Italian Designers have created, together with Motorola, a new, luxurious version of the device in gold and silver, with an engraved Dolce & Gabbana logo, special backgrounds, screensavers, MP3 ring tones and unique animations. The telephone is distributed and sold all over the world, in Dolce & Gabbana shops and selected Motorola sales points. Besides, Domenico Dolce and Stefano Gabbana ironically are the faces to the provocative AD campaign for the telephone, signed by Jean Baptiste Mondino.
October 2006
Publication of the book “Fashion Album”, a tribute to the famous photographers that have interpreted the Dolce & Gabbana style throughout the years and have contributed to create the imagery of an age: Patrick Demarchelier, Steven Klein, Peter Lindbergh, Craig McDean, Steven Meisel, Helmut Newton, Paolo Roversi, Mario Sorrenti, Juergen Teller, Mario Testino, Michael Thompson, Inez van Lamsweerde & Vinoodh Matadin, Ellen von Unwerth. The volume has a large format, features over four hundred pages and is published by Skira. Part of the proceeds are given to Child Priority.
November 2006
Dolce & Gabbana creates three special outfits for Kylie Minogue, for her “Showgirl Homecoming Tour”, that starts from Sydney on November 11th 2006.
