World-renowned British actor Kit Harington joins the Dolce&Gabbana family in the exciting new video and print campaign of The One for Men. His charismatic personality makes him the perfect ambassador for the fragrance. He is the Dolce&Gabbana man.
In a vibrant, open-air market on the streets of Naples, Kit Harington feels at home surrounded by families, performers and food vendors. In this energetic and playful mood, he shares a smile, a few dance steps, and some pizza with Neapolitans carried away by the festive atmosphere.
In keeping with Dolce&Gabbana’s authenticity, the new documentary-style film for The One for Men was captured by Matteo Garrone, with a hand-held camera.
Combining swing and jazz, the Neapolitan joyful soundtrack “Tu vuò fa’ l’americano” (“You want to be an American”) conveys even more happiness and togetherness while celebrating the genuineness and the charm of the Italian culture. A world where everyone can be The One.
Kit Harington, as the ambassador for The One for Men, reflects the playful charm, the self-confidence and the inborn appeal of the Dolce&Gabbana man.
The visual of the new campaign captures the narrative essence of this encounter with truth and objectivity.
EAU DE TOILETTE
Feel the vibrant atmosphere of The One for Men campaign, shot in an open-air market on the streets of Naples.