DOLCE&GABBANA and A.C. MILAN
10 YEARS OF HISTORY AND SUCCESS
After ten years of an exciting partnership, Dolce&Gabbana continues to fashion the Milan style, designing the official uniforms of the Red&Black club for the coming seasons as well.
Two international brands – icons of Fashion and Sport – together since 2004 to represent the excellence of ‘Made in Italy’, thus forming a long-lasting partnership that puts the charm and elegance of fashion into soccer.
Between 2005 and 2006, Dolce&Gabbana publishes the first two photo books dedicated to the Red&Black champions: ‘A.C. Milan’ and ‘Milan Dolce&Gabbana’, with images that illustrate the combination of casual and tailoring that shines in the custom-made uniforms created for the A.C. Milan team.
The Italian fashion house continues to dress A.C. Milan for subsequent seasons but the winning partnership goes beyond the passion for sport, with the aim of sharing and enhancing values that are common to perception of the two brands.
This leads to the publication in 2007 of ‘Dolce&Gabbana Milan Family’, a completely new concept of soccer photo album, where the undisputed protagonist becomes the family, one of the strengths that unites the team and defined by Domenico Dolce and Stefano Gabbana as “the single really immutable point of reference in the life of a man”.
The partnership is strengthened in 2008 with Dolce&Gabbana as ‘Gold Sponsor’ of A.C. Milan. To crown the prestigious agreement, a calendar collection with photos by Mariano Vivanco, presented and distributed worldwide, is published to show the team’s player models at Milanello for Dolce&Gabbana.
Then it is the turn of the young “Rossoneri” fans, the new protagonists of renewed partnership with A.C. Milan: D&G Junior, the line dedicated to promising young soccer players, is inaugurated in the 2008/2009 season. Over 20,000 children wear the official uniform with the D&G Junior logo in soccer schools and in the Milan Junior Camps in over 40 countries.
Various other initiatives include publication of the ‘Milan in Viaggio 2008-2009’ magazine, where Dolce&Gabbana celebrates the Red&Black champions as ambassadors of ‘Made in Italy’ throughout the world, always with impeccable style and elegance , even for away matches.
After ‘Summer Tour 2009’, the ‘Milan 110 e Lode’ exhibition is held, with related photographic volume, followed a few years later by the ‘Milan Fashion Soccer Players Portraits’ initiative, with a strong sense of style and fashion.
Since 2010, Dolce Gabbana has been Top Sponsor of A.C. Milan, and the partnership continues; it expands into an editorial line, with interviews and articles dedicated to A.C. Milan, published in Swide, the Dolce&Gabbana online magazine.
Dolce & Gabbana remains at the side of the team, including at official events and various special initiatives; in 2013, it becomes Fashion Partner of A.C. Milan, ready to assist the “Rossoneri” champions over the next three soccer seasons.